Elements and Performance Criteria
- Identify opportunities for cross selling of products and services
- A range of communication and interpersonal skills are used to identify customer needs and establish a relationship with the customer
- Information is provided to the customer in response to initial enquiry
- Based on understanding of customer needs, knowledge of the organisations products and services and marketing trends, further opportunities for providing the customers with additional products or services are identified
- Further information about the identified products and services is accessed, if required
- Promote sales of products and services
- Benefits and features of products or services are explained to the customer
- Product knowledge is used to match products or services to the customers needs
- A number of options based on assessment of the customers needs are offered
- Compliance with relevant legislation, regulations and industry codes of practice of all options developed is checked
- Refer sales/service to appropriate area